Board members are recruited for a variety of reasons. Some individuals are talented fundraisers and are sought by charities for that reason. Others bring credibility and prestige to an organization. But whatever the reasons for service the principle role of a board member is stewardship. The directors of a non-profit are ultimately responsible for the management of the affairs for the charity. This requires active participation. One of the most important functions of the board is keeping the resources and efforts focused on the charity’s mission. This requires the board to have an adequate understanding of the organization’s programs, people, and resources available to achieve the organization’s goals.
JoAnn Albers
Fundraising Consultant
Trustees must provide a core of volunteer leadership for the program. Whether it’s an annual appeal, capital campaign or planned giving effort, the steering committee for such an effort is largely composed of trustees. Their participation enables them to speak with authority in favor of the institution’s development plans. Their influence is brought to bear on other volunteer workers. And they get actively involved in cultivation and solicitation of donor support. Although staff work is central in the development of an effective fundraising effort, there is a special and crucial role for trustees. Trustees must be in a position to make a give or be an influential means of obtaining a gift.
Top trustees make a decisive difference in an organization’s fundraising success. Although staff and board must work together closely to achieve institutional success, the board sets the pace for direction and future development. Trustees determine the organization’s long range plan. They also determine the organizations policies and priorities; the guidelines for staff work.
