Top trustees make a decisive difference in an organization’s fundraising success. Although staff and board must work together closely to achieve institutional success, the board sets the pace for direction and future development. Trustees determine the organization’s long range plan. They also determine the organizations policies and priorities; the guidelines for staff work.
The first requirement for putting together an effective fundraising program is for the board to make this a priority of the organization. For staff to invest the amount of time and resources necessary to build a truly effective development program they must be assured, through board action, that this is a major institutional priority.